Why posting consistently is so hard
Most business owners start enthusiastically on social media. The first few weeks there are posts, then things get busy and it slips into the background. The result: a profile that sits idle for weeks, few followers and almost no reach. That's a shame, because social media really does work when you do it consistently.
The problem isn't motivation. It's time and focus. When you're busy with your core business, social media is always the first thing to slip. We solve that by taking it on completely. You don't have to put energy into it; we make sure it's there every week.
How we work
We start with a one-hour intake: target audience, tone of voice, what you want to convey and what you want to achieve. Based on that we create a content strategy and a first month of content. You approve it via a content calendar, we publish automatically at the best times.
Each month we briefly evaluate: what performed well and what didn't. That way we keep learning and the content gets increasingly tuned to what works for your audience. Nothing stagnant, just a strategy that grows.
Tailored to Gran Canaria
We understand the local context on the island. Content for a restaurant in Las Palmas needs a different approach to that of a service provider for Dutch expats. We know which hashtags work locally, how to reach tourists and how to address a Spanish-speaking audience without it sounding like a translation.